Metaforté for reinvented, individualized interviews
Thursday, May 27th, 2010Respond to a survey about Quebec City and get a chance to win $200. This publicity has been getting much attention in the past few weeks. Maybe you have even responded to this questionnaire yourself.
At the request of LXB Communications Marketing, we have contributed to the development of Metaforté, an application used to create the survey in question. Metaforté is a Web application conceptualized by LXB and serves as an interactive focus group.
In addition to being a priceless complement to standard focus groups, this software brings together technology and the power of pictures over the human brain. While it allows for individual interviews, Metaforté uses scientific studies on the analysis of metaphors to help develop efficient neuromarketing strategies.
A great innovation, this software is the combined result of Heptacube’s mastery of the Web and LXB Communications Marketing’s expertise in brand analysis.