Archive for May, 2010

Metaforté for reinvented, individualized interviews

Thursday, May 27th, 2010

Respond to a survey about Quebec City and get a chance to win $200. This publicity has been getting much attention in the past few weeks. Maybe you have even responded to this questionnaire yourself.

At the request of LXB Communications Marketing, we have contributed to the development of Metaforté, an application used to create the survey in question. Metaforté is a Web application conceptualized by LXB and serves as an interactive focus group.

In addition to being a priceless complement to standard focus groups, this software brings together technology and the power of pictures over the human brain. While it allows for individual interviews, Metaforté uses scientific studies on the analysis of metaphors to help develop efficient neuromarketing strategies.

A great innovation, this software is the combined result of Heptacube’s mastery of the Web and LXB Communications Marketing’s expertise in brand analysis.

Heptacube reaches rank 1 million on Alexa

Tuesday, May 25th, 2010

In the past few months, we spoke frequently on this blog of the company’s constant growth when it comes to employees and clients. We now have a new reason to celebrate our growth: Heptacube has officially entered the select group of the 1,000,000 most visited Web sites on the planet!

Alexa uses a collection of ways to determine the relative ranking of Web sites based on their traffic. At the moment of writing, our main domain, heptacube.com, is at rank 899,970.

Our team is proud that its work converts into concrete success and congratulates itself on achieving this important milestone. We expect that we will continue on this trend and boost our rank of a few hundred thousands in the coming months!